This Privacy Policy is effective from, and is applicable to any person or entity that uses the Website or shares any information pertaining to an identified or identifiable natural person (personal data) with RedRuby. You are providing your consent by providing your details to the Company via any electronic medium or through a written consent form (“Consent”) with respect to the purpose of usage of such Personal Data or Information. For instance, We collect your information when You share your data on the Website by filling up the forms on the Website. The data collected by us may include your basic information such as your name, contact number, email address, or any other details You may share.

The User agrees, accepts, and is bound by this Privacy Policy when they use or access the Website. These policies are subject to change and will be updated from time to time at our sole discretion or on account of changes in the law and will be in effect from the time it is updated. Users are therefore requested to read our Privacy Policy along with the terms and conditions of use of the Website frequently.

YOUR CONSENT

If You give your Consent, it is construed that You have done so freely and voluntarily and that You agree to this Policy. You always have the right to refuse or withdraw your Consent for the Personal Data or Information sought to be collected or to withdraw your Consent given earlier to us. We will always respect such a refusal or withdrawal, but it might mean that We are unable to perform all the services, arrangements, or contracts with You and may have the option to discontinue the same. We will inform You of these inabilities if they occur. However, We reserve the right to retain such Personal Data or Information as may be necessary for providing our pending services to You and in accordance with this Policy and/or if legally required, under the Information Technology Act, 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT SPDI Rules”) and other applicable laws.

You are aware of the -

• fact that the Personal Data or Information is being collected;
• contents and/or type of Personal Data or Information which is being collected;
• purpose for which the Personal Data or Information is being collected;
• intended recipients of the Personal Data or Information; and
• name and address of the agency that is collecting the Personal Data or Information and retaining the same.

 

We respect your privacy; therefore, the Company will observe the following guidelines when collecting, receiving, possessing, using, processing, recording, storing, transferring, dealing, handling, retaining, and disclosing the Personal Data or Information -

• Personal Data or Information will be collected, received, possessed, used, processed, recorded, stored, transferred, dealt, handled, retained, and disclosed in compliance with the local laws/regulations in India including the IT Act and the IT SPDI Rules;
• Personal Data or Information will be relevant/necessary for the purposes for which it is collected and used;
• Personal Data or Information will be kept current and accurate with reasonable steps taken by the Company to rectify or delete inaccurate Personal Data or Information;
• Personal Data or Information will be kept only as long as necessary for the purposes for which it was collected and processed, and as legally required under the IT Act, IT SPDI Rules, and other applicable laws; and
• Reasonable measures will be taken to prevent unauthorised access or use, unlawful processing, and unauthorised or accidental loss, destruction, or damage to such Personal Data or Information.

 

TYPES OF INFORMATION COLLECTED

The Personal Information that You may provide to us and/or that We may collect includes:

• Your registration details, which may include the password provided by You, along with your name, email address, and contact number. You may note that We adopt reasonable security measures to protect Your password from exposure or disclosure to anyone, including the Company;
• Your shipping, billing, tax registration, and other information pertaining to Your sale or purchase transaction on the Website;
• Your transaction details with other users of the Website;
• Your usage behavior on the Website;
• Details of the computer system or network You use to visit the Website and undertake any activity there;
• The URL you just came from (whether it’s on our Website or not), the URL you go to next (whether on our Website or not), your computer browser information, and your IP address;
• Data collection devices such as ‘cookies’ on certain pages of the Website;
• Email, chat, and WhatsApp communication between You and RedRuby. This Policy does not apply to any information that You may disclose publicly and which is freely available or accessible in the public domain or furnished under the Right to Information Act, 2005, or any other law in force. Such information shall not be regarded as Personal Data or Information for the purposes of this Policy. Furthermore, Your Personal Data or Information shall not be disclosed to any Third Party unless the Third Party requires your data to provide services to You, has Your permission, or is aiding in the investigation, prevention, or action regarding unlawful or illegal activities, suspected fraud, potential threats to any person's safety or security, violations of the terms and conditions of our website, or to defend against legal claims. In special circumstances, such as compliance with the rules of any stock exchange, subpoenas, court orders, or requests/orders from legal authorities or law enforcement agencies, such disclosure may also be required.

 

PURPOSES FOR COLLECTION, STORAGE AND/OR USE OF PERSONAL DATA OR INFORMATION

The primary purposes for the collection, storage, and/or use of Personal Data or Information are to:

• Fulfill your orders placed on our Website and manage the Company’s business processes, operations, and obligations to You, evaluate and maintain the quality of our services, and provide support for the services You have obtained from us;
• Promote safe transactions, measure consumer interest in our products and related services, correspond with You, fulfill transaction requests, and deliver the information and services requested by You or related inquiries. This includes informing You about online and offline offers, products, and related services that You request or that We feel may interest You, as well as providing updates and customizing your experience. We also enforce our terms and conditions, as otherwise described to You at the time of collection;
• Manage client contacts and profiles, administer information or services, and improve the functionality of the Website to enhance user experience;
• Conduct research for internal purposes, maintain records, and support general administrative and service-related processes;
• Perform audits and quality assessment procedures;
• Ensure the safety and protection of the rights and property of the Company or its business;
• Analyze our webpage flow, measure promotional effectiveness, and promote trust and safety;
• Use cookies to reduce the frequency with which You need to enter your password during a session. Cookies can also help us provide You with information targeted to your interests;
• Utilize messages, chats, and email communications to resolve disputes, provide customer support, troubleshoot problems as permitted by law, and keep You informed about your order information, Website launches, and offers;
• Improve the content of our Website to offer You better services and ensure that content from our Website is presented in the most effective manner for You;
• Comply with applicable legal requirements in India, including governmental reporting, and fulfill statutory and legal obligations as a service provider under applicable laws while adhering to judicial or administrative orders;
• Monitor or record certain calls, chats, and other interactions related to online transactions, which may involve You contacting us or us contacting You, as well as online chats for staff training or quality assurance purposes or to retain evidence of a particular transaction or interaction;
• Occasionally ask You to complete optional online surveys. These surveys may request contact information and demographic information (like pin code). We use this data to tailor your experience on our Website, providing You with content that We think You might be interested in and displaying content according to your preferences, while also gathering your feedback to improve our services.

DATA COLLECTION DEVICES

In addition to Personal Data or Information, we may use data collection devices such as “cookies” or other technologies to obtain certain types of information when your web browser accesses our Website. Cookies are small files containing a string of characters that identify your browser. They allow our Website to remember important data or information, making your visit more useful. Our Website may use cookies and other technologies to store pertinent user information during a session to enhance navigation, keep track of items, and collect anonymous traffic data, which we may use to improve our Website and for marketing and promotional purposes. You can reset your browser to refuse cookies or warn you when they are being sent. Please note that by disabling cookies, you may not have access to all features available on our Website.

We may also use logging systems on our internal network to register the use of our computer systems, ensuring the performance, integrity, and security of these systems. Additionally, we may contract with third parties to track and analyze anonymous usage and volume statistical information from our visitors and members for research purposes. Such information is shared externally only on an anonymous, aggregated basis. These third parties use persistent cookies to help us improve the visitor experience, manage our Website content, and track visitor behavior. All data or information collected by such third parties on our behalf is used solely by or on behalf of the Company.

We will make best efforts to ensure our Websites are operational; however, we do not warrant that any of our Websites or any affiliate site(s) or network systems linked to our Website are free of operational errors. We also do not warrant that our Website will be free of viruses, computer contaminants, worms, or other harmful components. Our Website may contain links to other sites not owned or operated by the Company. The Company is not responsible for and makes no guarantees regarding the privacy practices or content of such Websites. These links are provided solely as a convenience to you. Neither the Company nor any of its affiliates are responsible for the availability of such third-party Websites or their contents. The Company will not be liable for your Personal Data or Information transmitted over networks accessed by you on these sites or otherwise connected with your use of their services. You understand, acknowledge, and agree that neither the Company nor any of its affiliates are responsible or liable, directly or indirectly, for any damage or loss of any sort caused in connection with your use of or reliance on any content of such third-party Websites or the services available through them. Furthermore, we will not be responsible for any breach of security or for any actions of such third parties that receive your Personal Data or Information, which are beyond our reasonable control, including acts of government, computer hacking, unauthorized access to computer data and storage devices, computer crashes, breaches of security and encryption, etc.

You acknowledge that the services, content, Website, and/or any software are provided on an “as is” and “as available” basis, without warranties of any kind, either express or implied, including, without limitation, implied warranties of merchantability and fitness for a particular purpose. In any case, the Company has taken adequate safeguards, and in the event of any breach, the Company may take action to remedy such breach. In addition to taking all reasonable precautions as required under the law, the Company expressly disclaims any and all warranties, express or implied, including, without limitation, that: (i) the services and/or software will be free of all viruses and hacking; (ii) the software will work on all mobile phones, will be compatible with all mobile phone networks, and/or will be available in all geographical areas; and (iii) any service will be uninterrupted, timely, secure, or error-free for any reason whatsoever, including but not limited to overload or breakdown of receiving networks, servers or applications; system failures beyond the Company’s control; or heavy traffic on the network.

OUR INFORMATION DISCLOSURE POLICY

We may disclose personal information to third parties in accordance with this Policy and all applicable legal requirements in India. This disclosure may be necessary for us to provide you access to our Website, comply with our legal obligations, enforce our Terms & Conditions, facilitate our marketing and advertising activities, or prevent, detect, mitigate, and investigate fraudulent or illegal activities related to the use of our Website. Your Personal Data or Information will be disclosed or transferred as required from time to time.

We may disclose personal information if required by law or in the good faith belief that such disclosure is reasonably necessary to respond to court orders or other legal processes. We may disclose personal information to law enforcement offices, third-party rights owners, or others in the belief that such disclosure is reasonably necessary to: enforce our Terms & Conditions or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; protect the rights, property, or personal safety of our users or the general public.

We may also share your information with agents, contractors, or third-party service providers that handle or will handle your information on our behalf, including but not limited to those offering us administrative and other services.

Your Personal Data or Information will be disclosed or transferred as required from time to time to any court of law and/or government agencies or entities as mandated under law and/or statutory authority or in response to legal processes, to a lawfully authorized government agency for identity verification, or for prevention, detection, and investigation of cyber incidents, prosecution and punishment of offenses, and/or to any third party by an order under applicable law. We will determine it is necessary or desirable to comply with any applicable law, regulation, legal process, or enforceable governmental request, or to protect or defend our rights or property, including compliance with accounting and tax rules and regulations, or to investigate, detect, prevent, or take action regarding illegal activities, suspected fraud, security or technical issues, or situations involving potential threats to the physical safety of any person.

Neither the Company nor any third party will publish your Personal Data or Information.

HOW WE SECURE YOUR INFORMATION

RedRuby is committed to safeguarding your privacy. The security parameters we adopt include:

• Monitoring and reviewing our information collection, storage, and processing practices to prevent unauthorized access to our systems.
• Ensuring that only our employees, agents, and service providers can access the personal information as they process it for us, with strict adherence to contractual confidentiality obligations. Their relationship with us may be terminated if they fail to abide by these obligations.

However, we cannot be held responsible for any breach of security or for any actions of third parties or events that lie beyond our reasonable control. These events include, but are not limited to, acts of government, computer hacking, and breaches of security and encryption.

We use third-party advertising companies to serve ads when you visit our Website. These companies may use information about your visits to this and other websites to provide advertisements about goods and related services of interest to you. RedRuby takes no liability for any actions of third parties regarding your personal information, which you may have shared with such third parties.

If you decide at any time that you no longer wish to receive email communications from us, please follow the unsubscribe instructions provided in any of the communications. Please note that once we receive your request, it may take an additional period for your opt-out to become effective.

REASONABLE SECURITY PRACTICES AND PROCEDURES AND AUDITS

We seek to ensure compliance with the requirements of the IT Act to protect and preserve your privacy. Therefore, we take reasonable security measures to safeguard your Personal Data or Information against unauthorized access, alteration, disclosure, or destruction. We have implemented a range of physical, electronic, and procedural safeguards to actively protect the confidentiality, security, and integrity of your Personal Data or Information. This includes a comprehensively documented information security program and a strict security policy that outlines managerial, technical, operational, and physical security control measures for protecting such data or information.

We limit access to your Personal Data or Information to individuals who we believe reasonably need to come into contact with that information to perform their duties and provide services to you.

RETENTION OF YOUR PERSONAL DATA OR INFORMATION

We recognize the importance of timely destruction of Personal Data or Information. We ensure that your Personal Data or Information is not stored or retained longer than necessary for the purposes for which it was collected, used, or processed, or as specified in our contracts, except when there is a legal obligation to do so under any law in India, including but not limited to the IT Act and IT SPDI Rules. It is our practice to destroy your Personal Data or Information as soon as it is no longer necessary for the purposes for which it was collected, used, or processed, except as stated above.

UPDATING OR REVIEWING YOUR PERSONAL DATA OR INFORMATION / QUESTIONS OR COMPLAINTS

You may submit a written request to review the Personal Data or Information provided by you. We will ensure that any Personal Data or Information about you that is found to be inaccurate or deficient shall be corrected or amended as may be feasible.

You expressly state that the Personal Data or Information provided by you to us is correct and complete in all respects and does not contain any false, distorted, manipulated, fraudulent, or misleading facts. We expressly disclaim any liability arising from the said data or information provided by you to us. Furthermore, you expressly agree that we are not responsible for the accuracy and authenticity of such data or information provided by you, and you agree to indemnify the Company for all losses incurred due to our reliance upon any false, distorted, manipulated, defamatory, libelous, vulgar, obscene, fraudulent, or misleading information provided by you to the Company.

In case of any discrepancies or grievances regarding the processing of your Personal Data or Information, please contact the “Grievance Officer,” Rahul Gupta, Customer Experience Manager at miranafashion@gmail.com. Upon receipt of any concerns or complaints, the Grievance Officer will employ all commercially reasonable efforts to address the same within one (1) month of receipt.

AMENDMENT

The Company reserves the right to update, change, or modify this Policy from time to time, without prior notification. The Policy shall come into effect from the date of such update, change, or modification.

We will inform you of any such changes by updating this Policy and posting all changes to the Policy on relevant internal and external websites. You acknowledge that such posting shall constitute information to the user as prescribed by the IT Act and IT SPDI Rules.